Sauce & Condiment NPD Consultancy
EDIT develops sauces, dressings and condiments — from Korean flavour profiles to retail-ready specification. One accountable developer, end to end: concept, formulation, sensory calibration and FSANZ-compliant labelling.
Korean food & agri exports, 2025 —
a record, and the tenth straight year of growth
20162025 — US$13.6B
Indicative trend — ten consecutive years of export growth (MAFRA).
Sources: Korea Ministry of Agriculture, Food and Rural Affairs, 2025 export data; Korea Food Promotion Institute consumer survey, 2025.
Korean flavour has moved from trend to infrastructure — a decade of unbroken export growth, gochujang and Korean sauces in mainstream aisles, demand pulled along by Korean film, television and music. The question for food businesses is no longer whether to answer it, but how to answer it credibly.
Credibility is the hard part. A Korean range that tastes approximate gets found out; an imported product that fails local labelling never reaches the shelf. EDIT sits exactly at that intersection: a native Korean palate, a New Zealand retail track record, and working fluency in FSANZ compliance.
Add a Korean range that tastes like it should — flavour architecture built on sweetness, heat and umami, developed to your plant and your price point.
Arrive retail-ready — FSANZ labelling review, specification and market-entry guidance, delivered in Korean, English or Mandarin.
Services
Specialist scope: mayonnaise & aioli emulsion systems, dressings, cooking & table sauces and hot sauces — developed for retail, foodservice and private label.
Full-cycle NPD for sauces, dressings and condiments — concept, formulation, bench sampling, sensory evaluation, specification and FSANZ label content, with packaging functional review against the formulation. One accountable developer from brief to handover.
Contract development for brand owners and retailers: your brief, your brand, a formulation developed and documented to your specification — delivered to recipe freeze and production handover. Manufacturing sits with your plant or co-manufacturer, with EDIT as your technical counterpart.
Labelling review and compliance guidance under the Australia New Zealand Food Standards Code — including market-entry support for Korean and Asian food brands bringing products into New Zealand.
Flavour systems built on the balance of sweetness, heat and umami — gochujang, wasabi, mala and beyond — translated for Western retail without losing authenticity.
Track record
Branded retail SKUs commercialised
Client SKUs developed to recipe freeze
B2B export ingredient to Korea
National retail groups reached
Commercialised 2023 – 2026 across Woolworths NZ, Foodstuffs and Farro Fresh — including a channel-exclusive range, OEM development for an external brand owner, and a five-SKU client range delivered to recipe freeze. A confidential case-study portfolio is available on request.
Process
Yours or ours — start from your brief, or commission concept development
Recipe design & bench development
Bench samples, tasted and refined together
The formulation locked by mutual sign-off
Documentation a factory can repeat
Compliance review & label content
Complete documentation pack; production handover to your plant or co-manufacturer
Shelf-life study design and evaluation are available on request, with microbiological analysis through accredited laboratories — or handled end-to-end by the client. Packaging design remains with the client; EDIT provides functional review of closures and dispensing behaviour against the formulation.
Proprietary formulations remain the client's; every engagement closes with complete documentation.
About
A recipe is finished when nothing more can be removed.
EDIT is built on that conviction. Editing — choosing what stays and what goes — is how Lyra Kang has cooked and developed food for fifteen years, across Korea, the United States, China and New Zealand: a chef's training on the sensory side, a developer's discipline on everything after it.
The same principle extends to how clients and their customers are looked after. Care, in this practice, is precision: flavour balanced rather than stacked, dietary requirements designed in from the start, specifications written so a factory can repeat them, labels that say exactly what is true. Nothing decorative, nothing missing.
Contact
Initial consultation by email or call, no obligation. Proprietary information is treated as confidential from first contact.